case
STUDIES

& TESTIMONIALS

The leaders I work with are already successful—and ready for a different kind of growth. Through The IN WAY, they develop what I call Boldly Human Leadership—the capacity to lead with clarity, presence, and humanity in ways that create meaningful, real‑world impact.

The work is deeply personal.

And the results are visible.

Not only in what leaders achieve—but in how they think, relate, and lead.

Examples include work with leaders at organizations such as Microsoft, PepsiCo, Ogilvy, DPR Construction, and others.

What follows are examples of how this work has unfolded in practice.

CEO of Microsoft (Mexico)

Technology | Executive Leadership Development

  • Highly regarded for driving the company’s growth and helping close the digital divide in his country, this senior leader was deeply respected by his Executive Committee. At the same time, his leadership style was often experienced as forceful, which made it difficult for others to speak openly.

    He entered coaching with a clear aspiration: to become a more inspiring, approachable, and strategic leader while preparing for a potential promotion.

    A central focus of the work became cultivating greater presence, connecting more personally and grounded attention—capacities essential for deep listening and strategic thinking.

    Leadership Focus

    • presence and grounded attention

    • deep listening

    • collaborative dialogue

    Outcome

    • stronger executive dialogue and collaboration

    • deeper strategic thinking

    • promotion to the leadership role he had been pursuing

CEO of Atos (Mexico Sector)

Technology | Executive Leadership Development

  • Renowned for his brilliance and strategic acumen, this CEO engaged in coaching while preparing for a major leadership transition within the organization.

    Leadership assessments revealed a key development opportunity: strengthening his capacity to face and manage conflict constructively.

    Through the coaching process he developed the ability to address difficult conversations more directly and with greater steadiness.

    Leadership Focus

    • conflict navigation

    • constructive dialogue

    • leadership presence under pressure

    Outcome

    • increased trust within the leadership team

    • more open and productive dialogue

    • smooth transition into his new executive role

    He later retired from industry leadership and now works as a coach himself.

Project Executive — DPR Construction

Construction | Leadership Development for Large‑Scale Projects

  • Known for his exceptional intellect and problem‑solving ability, this executive consistently delivered complex projects on time and on budget.

    Leadership assessments revealed an opportunity to strengthen his ability to listen deeply, trust others, and empower his team rather than stepping in to solve problems himself.

    Leadership Focus:

    • deep listening

    • empowerment of team members

    • trust in distributed decision‑making

    Outcome

    • stronger team ownership and engagement

    • increased leadership capacity

    • currently leading the largest project the company has ever been awarded

Ogilvy LatAm — Women’s Leadership Program

  • This global advertising firm launched an initiative to support the development of emerging women leaders. I was invited to design and facilitate the program with a focus on mindful leadership.

    Participants explored how to lead with greater presence, emotional intelligence, and conscious communication.

    Leadership Focus

    • presence and emotional intelligence

    • conscious communication

    • empathic listening and healthy boundaries

    Outcome

    • stronger leadership confidence among participants

    • improved communication and self‑awareness

    • program expansion to a second country

    Participant reflections included:

    • “I appreciated learning how to communicate assertively and express expectations clearly.”

    • “I found valuable tools to help me reconnect with myself and regain balance. Janice is the Chief Balance Officer.”

    • “I realized I can navigate difficult situations because the tools are within me.”

    • “I learned to listen without judgment.”

    • “I learned that body posture can shift your mindset.”

Global Advertising | Leadership Development Program

  • PepsiCo Mexico launched a leadership development initiative to accelerate the growth of high-potential executives preparing for larger leadership roles.

    Leadership Focus

    • leadership presence

    • strategic thinking

    • executive decision-making

    Outcome

    • several participants promoted to Vice President roles

    • two women participants now serving as Regional VPs

Consumer Goods | Executive Leadership Acceleration

PepsiCo Mexico (Sabritas)

DPR Construction — Workforce Integration

Construction | Organizational Culture and Workforce Integration

  • DPR engaged TRB to address a disconnect between its Craft workforce and that of the general contractor—an issue affecting retention, project effectiveness, and company culture.

    Focus of the Work

    • multicultural workforce integration

    • communication across levels

    • alignment with company culture and values

    Outcome

    • bilingual workplace strategy

    • leadership development program for foremen

    • communication plan for frontline workers

    The recommendations are now being implemented nationwide.

Escuela Bancaria y Comercial (EBC)

Higher Education | Organizational Transformation and Leadership Alignment

  • EBC engaged TRB while preparing for expansion of campuses nationwide.

    Leadership Focus

    • leadership alignment

    • strategic communication

    • organizational cohesion

    Outcome

    • stronger collaboration among senior leaders

    • improved organizational communication

    • leadership team better equipped to support institutional growth

TESTIMONIALS

Working with Janice Muniz has been an amazing and invaluable experience. She helped me uncover strengths I didn’t even know I had and gave me tools and strategies that completely changed how I see myself and my abilities. I’m continually grateful for her guidance and support.

She introduced me to new concepts that expanded my perspective and helped me make sense of ideas I had been struggling to fully understand. Her patience, wisdom, and ability to connect have been truly inspiring. Thanks to her, I not only see my own growth but also feel motivated to use my skills to help others.

Janice has been such a positive influence on my journey, and I can’t recommend her enough to anyone looking for a coach who can truly make a difference. Working with her has been a gift, and I’ll always be grateful for the impact she’s had on my life.

- Kemba Hendrix

Senior Advisor to Executive Secretary/Policy Advocacy, US Department of Health and Human Services, 2024

Janice has been a huge help for me as a coach. She has made me a better leader, listener, and person. Janice helped me to reconnect with myself in order to better serve others. She did so in a manner in which I did not have to re-create my leadership style yet transition it gracefully into a level I didn’t know existed.

I wouldn’t be the leader I am moving forward without her help and guidance. I recommend Janice, 100%. Gracias, Janice!

- Casey Cox

Project Manager at DPR Construction 2021

Janice has been—and continues to be—my coach. I truly value her ability to gently guide you toward greater self-awareness and clarity. She has played a key role in supporting my performance as CEO. Janice is also deeply empathetic, with a warm and soothing tone of voice that immediately puts you at ease.

- Verónica Hernández

CEO Ogilvy Mexico & Miami, 2024

I was referred to Janice by a close friend and former colleague who worked with her as she transitioned into a leadership role. Janice is not only thoughtful, but very experienced in coaching the individual both professionally and personally.

She approached our sessions from the perspective of ‘the entire person’ rather than just focusing on my career goals. As a result, I learned more about myself, my leadership strengths and how to create a work-life balance that has me enjoying my life more than ever.

Janice helped me to develop a vision of what my dream role would look like, and through her coaching empowered me to find that role. I would highly encourage anyone
looking to take themselves to the next level to consider her coaching program.

- Heather Lamb

 Senior Director, Commercial Connectivity, Partnerships at Tempus | Commercial, IT, and Operations Leader, 2022

I met Janice as an executive coach in a turning point of my professional career. I was looking for a coaching process because I was getting the functional results in the company, but felt something was missing.

My relationships inside the company were still not as close as I was expecting them to be. Even more important, I felt I was not enjoying all the experiences I was living personally and professionally. So, the coaching process really helped me find myself again. It allowed me to better understand my feelings, thoughts, behaviors and the origin of them.

The process with Janice was really smooth. She has a great ability to give perspective and find the right points to analyze deeper to make substantial changes in your life. It was really amazing to find out that small changes in understanding my past could have
such an impact in my present and future.

All the processes felt so natural and easy going. But at the same time, she knows when to stop and spend more time on some critical elements. It was such a great experience to work with Janice and see how she helped me find and use all my potential. She helped me see and face challenges in a much more confident way.

- Rodrigo Guzmán

Reebok Regional Manager, 2017

The coaching process was extremely enriching. I discovered behavioral patterns that I didn’t even know I had. Inside of us, there are more things than one is aware of. This process touches many areas of the human being. The process and success surpassed my expectations. The results are tangible and concrete. It changed my life. Janice’s humanness and openness are incredible.

- Miguel Ángel García

Director de Ventas Atos Origin, 2009

The coaching process taught me that I had hidden skills and I’ve been able to bring these to life. It has greatly helped me to grow as a person and become a better leader. Now, when I fall into a hole, I am able to observe it and get out of it. I continue to apply self-observation practices.

At the institutional level, the working environment has greatly improved. There is more collaboration and openness. There is more integration between our teams. The work with Janice served as a strong impulse to grow in a more solid way.

We are living a great moment in our Institution. We were coming from a dark phase. With this work we have been able to operate under a structure where people are happier, and I truly believe that our Group of Directors is more enthusiastic.

I recommend Janice and her team, without any reservation. I trust what they do and why they do it. They have been open to listen to my needs and those of our organization. Their interactions have been impeccable.

-Javier Prieto

Escuela Bancaria y Comercial’s Dean, 2011

I definitely recommend Janice as a coach. She knows how to carry out the coaching process in a very integral way. If what you want is a real process of transformation and self-awareness, Janice is the person you need.

She always asks the right questions and makes you reflect on why there are things that are particularly difficult for you. She helps you to see them from a very deep and personal perspective. If you are willing to open up to an experience of self-knowledge, Janice is the coach you need.

Thanks to Janice’s coaching, I was able to dare to do things that I didn’t dare before. I learned not to be afraid to make certain decisions and to see things from a more objective point of view. She has accompanied me in important stages of my career and her accompaniment has helped me to grow both, at work and personally.

- Cynthia Aguilar

Regional Senior Brand Director, Visa, 2022

Janice was my coach for almost a year during which we went on a very real and meaningful, personal and professional exploration. We talked openly with genuine vulnerability, exploring all aspects of my life including ways to approach and interpret feelings and situations which ultimately resulted in me having a much greater sense of contentment, clarity, confidence and humanness.

She listens deeply, asking thoughtful and insightful questions while allowing enough space to explore the meaning, implications and lessons. I can thoroughly recommend working with Janice.

- Toby Astor

Senior VP, Emerging Business @ Salesforce, 2023

I was recently promoted to a Director/Leadership position within my organization and had the pleasure of working with Janice Muniz as my leadership coach. Janice was instrumental in my development and the amount that I have grown and developed into a leader in the past year is remarkable.

Janice has the unique ability to dig deep and truly understand you to be able to develop a specific and personalized plan which is truly effective. There were so many times
during my sessions with Janice that we would be discussing a situation that felt complex or a struggle I was having, and she would guide and coach me to ultimately understand that situation and come up with a solution.

I experienced so many moments of clarity during my times with Janice not only in my professional development but in my personal life as well. Regardless of someone’s experience, background, or job title, Janice would be a tremendous asset to anyone’s professional development.

- Bonnie Hoffman

Regional sales Director at Veracyte, 2021

I wholeheartedly recommend Janice for the incredibly positive impact she has had on my professional growth.

Her guidance has helped me gain greater clarity in my decision-making, strengthen my leadership, and navigate professional challenges with a more strategic and results-oriented perspective.

What truly sets Janice apart is her remarkable ability to listen deeply, ask the right questions at exactly the right moment, and challenge you in a thoughtful and constructive way that helps you grow into your next level of leadership.

Beyond her professionalism, I deeply appreciate her genuine commitment to the growth and development of others.

Without a doubt, Janice is an extraordinary ally for anyone seeking meaningful personal and professional growth. I highly recommend her.

Thank you for everything, Janice!

- Fernanda Campo

Managing Director, PHD

Janice helped me feel comfortable in exploring deep held emotions and to be with them with more self- compassion. She helped me explore my childhood to gain deeper understanding about how it shows up now as an adult so I can be more aware of it and put myself in the driver’s seat.

Janice was a gentle guide and offered a safe space for this deep transformative work. I refer to her as my coach/therapist because of the depth and insights I gained.

- Amy Klous

MMA, PCC Certified and Credentiales, Developmental Coach, 2020

I started working with Janice many years ago, first as an executive coach for leaders within DPR Construction. I later reached out to her for support in an organizational issue that we had attempted to look into with little to no success.

Janice took a fresh, deeply human approach to looking into what was happening in the organization in a holistic and business-rooted approach. She helped to guide us through discovery and lead executive leadership in determining ways to shift our approaches to both better serve the people within the organization and the business as a whole.

Janice is not only an extraordinary executive coach who has the incredible ability to both meet people where they are and help to show them new possibilities. She also has an incredible capacity to help organizations through cultural changes and transformation.

I highly recommend working with Janice in any of these capacities.

- Angie Weyant

National Craft People Practices Leader at DPR Construction, 2021

I loved the process because it had an integral view, it was positive and very human. It is tailored to you. It respects your essence and individuality. I saw many things in me that I had not seen: my mechanical and inconsistent way of doing things. For me, the self-observation practice is a tool for the rest of my life.

Janice has a formidable capacity to empathize with people. A sense of trust was created right away, and I felt I could trust her 100%. I experienced the wonderfulness of being present 100%! I reached my goals and beyond. I entered a journey that I never dreamed of.

- Sergio Banuet

President Atos Origin Mexico, 2008

* Some case studies reflect work conducted through my previous firm, Evolutiva.

An Invitation

If these stories resonate with the kind of leadership growth you are seeking, I invite you to explore working together.

Apply to work with The Red Baobab and Janice Muniz here.